Lead to a multi-media sales team responsible driving digital media revenue through increased digital sales to new and existing clients with a focus on expanding the digital knowledge of consultants. The Digital Solutions Specialist will participate in strategizing growth opportunities within the marketplace, developing proposals, attend sales calls and assist in closing complex multi-media sales to achieve weekly digital closed sales and activity metrics.
In addition, the Senior Digital Solutions Specialist will be responsible for developing digital sales skills among assigned media consultants through in-the-field coaching sessions. The Senior Digital Solutions Specialist will also proactively identify new digital sales opportunities through advanced prospecting efforts to key regional digital targets.
Primary Duties and Responsibilities:
* Ensure the achievement of monthly digital sales goals, anticipating any challenges, and working with sales and other sales management to determine strategies to overcome possible shortfalls.
* Ensure the achievement of monthly Digital Marketing Services sales goals.
* Evaluate current advertisers and proactively identify additional digital sales opportunities.
* Prospect and develop a strong pipeline consisting of key regional digital sales targets.
* Provide support, in-the-field coaching and digital product information to sales team.
* Maintain a team digital revenue pipeline to ensure the consistent achievement of digital sales targets.
* Prepare and conduct presentations to new and prospective customers, conveying market research, competition, product and pricing, and any other pertinent information to help customers make informed decisions regarding digital advertising.
* Review multi-media sales presentations to new and prospective customers to ensure the presence of market research, competition, product and pricing, and any other pertinent information to help customers make informed decisions regarding digital advertising.
* Conduct a minimum of 10 weekly dual sales calls with multi-media consultants, or the equivalent field time, to represent digital product portfolio.
* Become a subject matter expert for sales team for all matters related to digital advertising.
* Track proposals and actively review and lead digital sales for the sales team.
* Educate customers about the features and benefits of new sales products/promotions.
* Conduct relations between Hearst Media Services-CT and customers according to established protocol, maintaining integrity in all aspects of the business relationship.
* Attend community and professional events as necessary.
* Perform other duties as requested by the Director of Digital.
Education, Training and Skills Required:
* College degree required.
* Minimum of 2-5 years previous outside sales management experience preferred, with specific digital media sales experience mandatory.
Must be computer literate.
Personal Profile:
* Possess high degree of business and personal integrity.
* Ability to drive others to achieve desired performance objectives.
* Ability to manage and interpret data.
* Organized, efficient and able to meet deadlines.
* Ability to work cooperatively with coworkers and managers.
* Must possess a valid drivers license and reliable transportation.
* Good verbal and written communication skills, including spelling, punctuation and grammar.
Job Scope:
* Full-time, exempt position, with base salary and commission.
* Hours are generally 8:30 am 5:00 pm, Monday through Friday.
Company Description:
Hearst Media Services Connecticut is the dominant media leader in Fairfield County serving the most desirable demographic in the state and one of the most affluent counties in the country. Hearst works with its advertising customers, help them grow their businesses by offering the most cost-effective and targeted opportunities to reach new customers through digital marketing services. These innovative products include search engine optimization (SEO), social media marketing, email marketing, search engine marketing (SEM), behavioral, contextual and geographic targeting, display re-targeting and online ads on its 15 news web sites. Hearst’s Connecticut web sites generate an average of 30 million page views per month, with more than 3 million unique visitors. In addition to its digital suite of products and services, we also offer numerous print products that blanket this most desirable audience.