Sr Manager, Market Development & Value Based Healthcare Programs
Northridge, CA or Plymouth, MN
Careers That Change
The Sr. Manager, Market Development and Value Based Healthcare (VBHC) programs will be responsible for 3 core work streams within the NDT marketing team – (1) Creation and implementation of Value-Based (VB) strategies and programs for professional CGM and (2) Driving critical professional CGM market development programs, (3) Managing the Industrial Pharma Partnerships (IPP) business and team.
Diabetes
The Diabetes Group is working with the global community to change the way people manage diabetes. Together, we will transform diabetes care by expanding access, integrating care, and improving outcomes; so people with diabetes can enjoy greater freedom and better health.
Non-Intensive Diabetes Therapies Business focuses on addressing the needs of patients with type 2 diabetes who do not use intensive insulin regimens and provides solutions along the diabetes care continuum.
We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations.
A Day in the Life
* Create detailed strategies and plans that target value-based solutions opportunities with payers in concert with developing turn-key value-based solutions for a variety of payer customers (IDNs, Commercial Plans, etc.). Personally drive execution and ownership of these plans in partnership with NDT field sales and Strategic Accounts team.
* Create the customer value proposition and positioning considering industry, customer and competitive factors to value-based targets.
* Coordinate with Strategic Accounts, Field Sales, Downstream Marketing, Regional Executives and enabling functions to develop and execute value-based programs for NDT.
* Deliver innovative programs and solutions within targeted accounts that establish Medtronic Diabetes and NDT as the preferred diabetes care partner.
* Lead, negotiate and implement innovative value-based solutions to support NDT strategies and coordinate activities to support access opportunities and address challenges.
* Provide deeper customer knowledge and enhance awareness of value-based customers to Medtronic Diabetes and the broader Medtronic organization
* Develop multiple call points and relationships within assigned accounts to ensure multifaceted approach and solutions offerings at value-based payer targets.
* Collaborate and work with sales teams in the use of key opinion leaders to influence and drive utilization of NDT products/therapies/services.
* Develop partnerships between corporate and field sales management to implement business plan strategies and achieve/exceed AOP goals.
* Attend and participate in meetings and conference calls as needed to drive business, develop value-based approaches and create business unit solutions.
* Provide leadership and program management for in-house, downstream support of the field based Strategic Accounts team.
* Build and develop core market development programs for the NDT offerings for use in both commercial and VBHC settings globally
* Own & manage IPP programs and offerings including – business development, generating orders and driving revenue as well as managing expenses and P&L. Drive YoY growth for the IPP business and manage team.
* Manage expenses within budget, maximizing effectiveness and efficiency.
Responsibilities may also include the following and other duties may be assigned.
* Develops program marketing plan including strategies, objectives, tactics and budget.
* Conducts market analyses to maintain an appropriate level of understanding of health care financing, organization, systems and standards for care delivery to support program marketing plans.
* Initiates market research regarding economics of care delivery.
* Establishes and executes promotional strategies required to support program marketing plan.
* Develops and maintains relationships with health system customers to understand customer needs.
* Also develops and maintains relationships with internal business unit, marketing and sales staff to develop and execute the program marketing plan.
Must Have: Minimum Requirements
To be considered for this role, please ensure the minimum requirements are evident on your resume.
* Bachelor’s Degree with 7+ years of sales and marketing experience or equivalent consulting and/or leadership experience in healthcare OR Master’s Degree with 5+ years of sales and marketing experience or equivalent consulting and/or leadership experience in healthcare
* 5+ years of people and/or program management experience
Nice to Have
* MBA or master’s degree in finance, management, engineering, or healthcare
* Strong Strategic and Business Acumen skills
* Understanding of P&L and customer financial statements
* Strong negotiating skills
* Proven ability to successfully execute a complex sales process and interact with the C-Suite
* In depth knowledge of healthcare industry with medical device / pharma experience
* Experience in reading, analyzing and writing strategic plans and proposals with customers
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations – but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Must be able to sit/stand/walk 8 hours per day.
* Able to work at a computer 8 hours per day.
* Able to lift 20lbs.
Up to 30% travel, domestic and international
EEO
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.uscis.gov/e-verify/employees