Location: New York (NY)
This resource is being brought in to help cover a maternity leave of absence. They will be the sole person responsible for all email marketing that is delivered to customers. They will take the lead of project based items related to email building and working closely with someone else on the team to run through QA items.
Services to be Performed Main job functions for this role are as follows:
Day-to-day management of email campaigns including but not limited to building and QAing daily emails and filters/targets, copy reviews, structuring A/B tests, scheduling deliveries, and reporting on results
Monitor emails deploy correctly and be able to troubleshoot where necessary
Manage inbox reputation of emails through a 3rd party vendor we work with today
Additional tasks may be assigned but will be determined by knowledge level of the tools We are looking for someone with a strong skill set in Salesforce Marketing Cloud as we use many of the studios as well as journey builder to launch our programs. HTML and SQL knowledge is a plus but this person must be extremely organized to build anywhere from 2-6 emails a day in addition to any associated filters. Our set up for emails is not standard but we will spend time training this contractor on how to build in our account.
Required Skills
Expertise in email, specifically ExactTarget/Salesforce Marketing Cloud prior experience (and some or all of it’s suites)
Organized and detail oriented
Adaptable self-starter
Have excellent verbal and written communication skills
Comfortable with working under pressure in a fast-paced, constantly evolving environment
Ability to meet strict deadlines
Preferred Skills
HTML proficient
SQL proficient
Strong analytical skills
Knowledge of current and emerging trends, issues and methods
Additional Managers Comments:
Day to Day Responsibilities:
At first. there will be training on all processes and internal tools used
Setting expectations for delivery
NEED Background in Salesforce (assisting with operational efficiency using the tool)
Building emails and filters-responsible for building 2-6 emails a day
If there is more time, they can take on other adhoc projects
Troubleshooting
Report management
QA testing
Top 3 Skills:
1. Someone who has expertise in HTML or front end development using SQL
2. Proficiency using Salesforce; comfortable with reporting
3. Great attention to detail -Someone who is able to execute under strict deadlines
Best Candidates will:
Have 2 years of experience with HTML building
Experience Coding emails using SQL
Value Proposition: -This is a great opportunity to be exposed to email marketing and be responsible for influencing items related to delivery.